Vidushi Ahuja
Sr. Product Designer
A Bit About Me
Since 2019, I've enjoyed turning complex problems into simple, beautiful and intuitive designs. When I'm not pushing pixels, you'll find me cooking, gardening or working out in the gym.
I possess a keen eye for aesthetics and a deep understanding of user behaviour, which enables me to craft designs that are both visually appealing and intuitive to use. My expertise in product design spans a range of industries, including hospitality, food tech and ed tech.
Throughout my career, I've worked with cross-functional teams to develop and execute product design strategies, from initial concept ideation to final delivery.
My experience has equipped me with the ability to analyze and interpret user data and to develop user-centered design solutions that meet the needs of end-users. I'm adept at creating wireframes, prototypes, and mockups that allow stakeholders to visualize and test the designs before they are built.
My Thoughts on design...
I believe that design is not just about creating pretty pictures, but about solving problems and improving people's lives through thoughtful and effective solutions.
As a designer, I am constantly inspired by the world around me, and I seek to bring that inspiration into my work. I believe that design should be both functional and beautiful, and that it should be accessible to everyone, regardless of their background or experience.
One of my favourite design quotes is from the legendary designer Charles Eames, who said: "The details are not the details. They make the design." I wholeheartedly agree with this sentiment. Every detail in a design, no matter how small, can have a profound impact on the overall user experience. That's why I strive for excellence in every aspect of my work, from the initial concept to the final execution.
Work Experience
Sr. Product Designer
Sep'23 - Present
Bangalore
• Optimising the process for establishing points of interest within existing addresses, with a specific focus on improving frontend efficiency.
• Designing a comprehensive tool to empower administrators to standardise delivery and operational practices across distribution hubs and processing centres, ensuring efficiency and consistency company-wide.
Licious
UI/UX Designer -II
Nov'21 - Aug'23
Bangalore
• Lead the revision feature to suffice the approaching examination needs of students in Byjus - The Learning App
• Coordinated with cross-functional teams and gathered requirements to deliver the project on time.
• Organised multiple working sessions with the team to finalise on the best solution.
BYJU'S
UI/UX Designer -II
Feb'20 - Oct'21
Mumbai
• Designed 3 end to end buisness products for internal use by the operation’s team.
• Conducted user research and created product strategy with the help of other designers.
• Ideated and iterated on the layout based on the stakeholder discussions, user interviews and user needs.
• Also worked on defining the design system for existing and ongoing projects to create a uniform ecosystem.
Rebel Foods
Bird Apps
UI/UX Designer
Sep'19 - Jan'20
Gurgaon
• Worked as the lead designer for revamping the app and website for launderette, the main product.
• Studied the existing project and performed heuristic evaluation for
the same .
• Crafted user journeys and ideated on different layouts.
• Performed layout adjustments based on user feedback.